Privacy

Babycloud Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from babycloudmall.com (the “Site”).

PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, the websites or search terms that referred you to the Site, and information about how you interact with the Site. This automatically-collected information is referred to as “Device Information”.

We collect Device Information using the following technologies:

• “Cookies”: Data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit org.
• “Log files”: Track actions occurring on the Site and collect data, including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• “Web beacons,” “tags,” and “pixels”: Electronic files used to record information about how you browse the Site.

Additionally, when you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information to fulfill orders placed through the Site (including processing payment information, arranging shipping, and providing invoices and/or order confirmations). Additionally, we use Order Information to:

• Communicate with you;
• Screen orders for potential risk or fraud; and
• Provide information or advertising about our products or services, in line with the preferences you’ve shared with us.

We use the Device Information to help screen for potential risk and fraud (especially your IP address) and to improve and optimize our Site (for example, by generating analytics about how customers browse and interact with the Site, and to assess the success of marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your information as described above. For example, we use Google Analytics to understand how our customers use the Site—you can read more about how Google uses your Personal Information here. You can opt out of Google Analytics here.

We may also share your Personal Information to comply with legal obligations, respond to subpoenas, or protect our rights.

BEHAVIORAL ADVERTISING
We use your Personal Information to provide you with targeted advertisements or marketing communications that may interest you. For more information on how targeted advertising works, you can visit the Network Advertising Initiative’s educational page.

You can opt out of targeted advertising through these links:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some services by visiting the Digital Advertising Alliance’s opt-out portal.

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

DATA RETENTION
When you place an order through the Site, we maintain your Order Information for our records unless and until you ask us to delete it.

CHANGES
We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at sales@babycloudgoods.com.